Tuesday, August 19, 2014

The New Millionaires in Network Marketing - Part I

The industry has evolved so much from the days of fax on demand, no Internet access and team commissions being paid out from upline’s very own commission checks. Many people, who are going to read this, have no idea what building a solid business was like in the early 70’s, 80’s and 90’s. The beautiful thing about our industry is that it has evolved in so many amazing ways. Information is so much easier to come by these days and they’re so many amazing stories of people having success on a part-time basis.

With so many people looking for an opportunity that will help them financially, socially and physically, how do you choose the right one? The first thing I look at is the leadership of that company. How many years of success have they had in the industry? Are they businessmen who are attempting to start a Network Marketing Company or former distributors who understand what it’s like in the field as a distributor and have now become an owner.

Let’s look at these two aspects for a moment. In my opinion, a businessman who has become an owner of a MLM company may have a little bit different perspective on this type of business because he or she may come from a profit verses expenses mindset. Which in the long run, you want your company to be very profitable, but I’ve seen in the past where business owners who lacked Network Marketing experience made changes that decimated the field because they really didn’t understand the MLM business model. On the other hand, a distributor who has had success building a team and generating income from their MLM Company becoming an owner may have a different approach with running an MLM company. That doesn’t necessarily mean that they are great business people, that just means that they may understand a distributors concerns. At the end of the day your decision should be based off of a few factors: is this group credible based off of their previous companies or businesses they’ve been a part of, is there any negative press about them in the media, if so how does it make you feel about introducing your family and friends to them, what type of success have they had in MLM, do you feel confident that they can lead you to your goals, and are you and your family committed to following them. 

These are just a few things you want to use to evaluate the leadership of a company. At the end of the day, everything is always fantastic during the honeymoon phase; you really don’t know the depth of someone’s leadership until you start facing challenges.

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